These are exact replicas of the figures you see on the opening and closing credits on the show!! At the office a few months ago I heard these were coming out, just didn't know when. I'm impressed they're out so soon!
From the Kid Robot site:
The new face of children's television, Yo Gabba Gabba!, is rocking away as it gives kids and adults an entire world of fun to wrap their mind around while losing their marbles. We don't want you to be left empty handed though, so we're premiering a series of 7-inch to 10-inch figures at $24.95, as well as our collection of Kidrobot Loves Yo Gabba Gabba! apparel. Forget how old you are and relive the days of sugarfrosted cereal and Saturday morning cartoons.